Welcome to my own little corner of the blogosphere! Since I work in digital and social media marketing, the fact that I haven’t had my own blog up until now is a shameful one…however, it has not been for lack of trying.
This simple little WordPress blog you see before you is the fruit of my labor…or lack thereof…that began over a year ago. I wanted my own blog but refused to consider any of the bourgeois “templates” available to the blogging masses. No, no, I needed a blog with it’s own hosted address, a beautiful customized design, and of course, a well-thought out strategy, key messages, target audience, etc.
So after a year of wasted money and attempts to be my own host, designer, and strategist, I humbly launch this (gasp) templated, WordPressed, basic blog. I have accepted that my vision will not become a reality without dipping my toe into the simplistic waters. I have also realized a couple of things…
I am a web snob. I didn’t know it. But admitting you have a problem is the first step. Since I work in this area, I am used to having a team of great designers, programmers, etc available to make everything look, sound, and function exactly the way it should. I have always known that the work they do is much, much tougher than it looks on the surface. But my forays into this area (how the heck do I change the color of my font?!) have given me a newfound appreciation for those that have conquered this territory that has given me countless hours of frustration (what do you mean my custom image is not the correct size?!)
But on a larger level, it also makes me appreciate the work of “amateur” bloggers, many of whom have absolutely incredible sites that reach millions of people. I am realizing that these amateurs took it upon themselves to learn HTML, CSS, PhotoShop and many as-yet-undiscovered technical conundrums in order to share their work with the world. Along the way, they have changed the publishing and communications landscape in a way that is, quite frankly, impossible to put into words. It’s a shift of power where anyone, anywhere, has the ability to share their thoughts with the world without the need to filter through any media powerhouse or journalist or editor or agent. It’s humbling to be a part of your community, and ask you to bear with me as I learn to navigate your waters – templated or otherwise.